Formulating Marketing Solutions for Better Business

Business Intelligence and Market Research

We provide reliable strategic marketing and customer insights in a timely and cost-effective manner, and provide on-going measurement and tactical/operational research that support marketing and sales processes.

Customer Retention and Growth Programs

Our services encourage increased loyalty from existing customers, and we implement cross-selling, upselling, and quality improvement programs within a client's current customer base.

Demand Generation/New Business Development

We support the new customer acquisition process with sales lead generation and qualification, lead nurturing, trial use, and competitive switcher programs.

Plexus Marketing Group develops and implements business intelligence and marketing/sales support programs that help companies better target, engage with, and retain their best prospects and customers - generating better business results.

Our services focus on three key areas of a company's marketing and business management - Market Research, Customer Retention and Demand Generation.




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how we are
different



There are two key skill sets that differentiate Plexus Marketing Group from other marketing services firms:


  • Our superior ability to engage B2B decision makers in meaningful dialogue in order to uncover qualitative data that is both rich and actionable and
  • Our extensive operational experience with well-honed processes for telephone-based market research and marketing/sales support
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how we are
effective



We combine phone-based support capabilities with web-based survey and email communications techniques to ensure cost-effectiveness and an overall better experience for respondents, customers, and prospects:


  • Higher quality market research with better response rates
  • More satisfied customers that are more engaged with your business
  • Better quality leads and improved back-end results