Plexus Marketing Group (PMG) specializes in Voice-of-Customer (VOC) research.  We conduct both qualitative and quantitative forms of VOC studies, and we have also developed several ‘packaged’ VOC offerings for fast-turnaround, ‘market pulse’ needs of clients.  For more specialized needs, we offer a broad range of Customized Market Research.

What Sets Us Apart in the VOC Research field?

As we mentioned earlier, PMG’s Market Research & Voice-of-Customer Research value proposition is simple:  We offer flexible, practical, affordable services to provide the right types of customer feedback for your business planning needs.

We’re Experts in VOC Research and Have Been Passionate Practitioners of This Valuable Research Technique for 30+ Years to Provide Actionable Intelligence for Clients. 

    • In our early days of using VOC Research, we repositioned a growth product in the bioscience industry using a hybrid approach with Qualitative VOC surveys plus a Quantitative market research study
    • We also conducted numerous ‘marketing focused’ Six Sigma VOC  (DMAIC) surveys for an Industrial Systems and Energy Management client to track quality improvement progress among key customers
    • Since then, Plexus Marketing Group has further developed this VOC expertise, which now includes a range of qualitative and quantitative VOC methodologies as well as a strong track record across several B2B market segments

We Offer Both ‘Full Service’ and ‘A La Carte Services’ Options

    • Full-Service Approach
      • PMG collaborates with our client to identify key objectives & major survey questions
      • We then develop the survey methodology and execution plan, implementing all project aspects from survey design to analysis and reporting
    • ‘A La Carte Services’ Approach
      • PMG and our client collaborate to identify which aspects of the study will be conducted by the client’s team, and which PMG will provide

We’ve Developed Our “QualVox™ Packaged Offerings” to Fit the Most Common VOC Needs

    • Developed to fit the most frequently-used types of VOC Research among small-to-mid-sized companies
    • Excellent for quick-turnaround and ‘market pulse’ surveys
    • Cost-effective and also great for pilot program VOC studies … Click here for details

More About PMG’s VOC Research…

This customer-focused type of market research is a powerful, cost-effective business tool that is useful for:

  • Identifying emerging market trends
  • Understanding key customer segments
  • Evaluating new product concepts
  • Obtaining improvement suggestions for current products
  • Testing marketing messages
  • As well as a variety of other applications

PMG conducts two major types of VOC Research:  Qualitative Surveys & Web-Based Surveys.

Qualitative VOC Surveys

  • This VOC methodology uses In-Depth Interviews (IDIs) and open-ended interview questions with customers willing to share their insights about your company’s products and markets.
  • It is great for uncovering customer experiences and perceptions about your company’s strengths, as well as the challenges/pain-points they’ve encountered in doing business with your firm.
  • While this methodology may also utilize some closed-ended, quantifiable questions, its primary focus is on uncovering qualitative perceptions, preferences, and opinions of customers.
  • For client reporting of VOC results, we use several analytical techniques specific to qualitative surveys, and we tailor depth-of-reporting to our client’s needs, expectations and budgets.

Web-Based VOC Surveys

  • This type of VOC Research tends to involve shorter, targeted web-surveys, with the option of phone-based respondent recruiting.
  • These studies involve shorter-answer, quantitative survey questions, although a limited number of open-ended questions may still be included.
  • PMG collaborates with clients to identify key strategic objectives of the VOC survey, and then addresses these when designing the survey instrument and related project methodology.  Our aim is to develop well-crafted survey questions that engage respondents better, and to minimize survey bias and respondent fatigue.
  • Analysis and reporting approaches are flexible, and designed to fit with client needs and budgets.

Our “Customized Market Research” Option

If your needs involve a more specialized type of Market Research study, we offer Customized Market Research services.  Explore our customized options further.