Plexus Marketing Group started as a Marketing & Sales consultancy, and we’ve built knowledge and experience across a number of B2B Consulting application areas, including:
- Strategic Marketing & Sales/Business Development Planning
- B2B Growth Initiative Design & Execution
- Demand Generation Strategy & Execution, including Customer Engagement Programs and Account-Based Marketing Initiatives
- Marketing Channel Strategy & Programs
In addition, here are some examples of B2B Growth Initiatives we’ve designed, planned and successfully executed:
- Medical Diagnostic Promotional Campaign Aimed at Generating Pull-Through Sales for a New Respiratory Diagnostic Test Product in the Urgent Care Market
- Web Survey plus White Paper in Unmanned Aerial Vehicle Market for a Publisher & their UAV Manufacturer Client (associated with a Webinar-Based Promotional Campaign)
- Secondary Research to Develop Targeted Prospect Databases in Twelve (12) Niche Medical Device Sub-Markets for Lithium Battery Subsystem Component Manufacturer, followed by High-Level Lead Qualification & Appointment Setting Campaign in Each Niche Market
- Custom OEM Prospect Database-Build in Four (4) Automation Markets for a Major Industrial Automation Company
- Reactivation of Inactive Customer Accounts via Inside Sales Initiative (6-month effort generating $18M incremental sales) in the Test Equipment Rental and Leasing Business for a Major Equipment Manufacturer
- CRM System Configuration & Sales Rep Sales Training for Crop Protection Product Technical Sales Team (initial month setup and onboarding, plus several months of ongoing sales coaching support)
- Plus, many more examples we can share if we know more about your specific interest areas
Contact us to arrange a complimentary 30-minute discussion call to explore areas of interest that your firm may have. We’d be glad to collaborate on ways that we can help you develop, implement, and achieve success with your key B2B Growth Initiatives.