Some examples of the Customized Market Research programs that we’ve conducted include:
- Quantitative Research – Statistically projectable. Empirically measures specifics about your customers and marketing situation through effective Quantitative survey methods, such as web-based/online surveys and panel-based research.
- Qualitative Research – Uncover emerging market and audience trends via cost-effective, top-line insights related to customer perceptions, preferences, and opinions. Useful in understanding what product or service features customers value, as well as what content messaging they prefer, through the use of open-ended, probing questions. PMG has experience in using the following Qualitative methodologies:
- In-Depth Interviews (IDIs)
- Customer Roundtables
- In-Person & Online Focus Groups
- Tradeshow / Event Associated Surveys
- Hybrid Quantitative/Qualitative Studies – Connect and engage high-value decision makers in meaningful dialogue using the Qualitative component, then utilize a Quantitative phase to deliver key insights that are statistically projectable. We’re experienced with several variations of ‘hybrid’ programs, and can develop a customized proposal that fits your specific situation and needs.
- Secondary Research – Cost-effective and valuable for understanding the market environment for B2B Consulting and/or B2B Growth Initiatives. Also well-suited for conducting ‘up-front’ project planning that helps inform the research team in the survey instrument design stage.
- Other Specialized Types of Sales / Marketing Surveys – PMG has conducted a wide range of specialized studies that support Sales and Marketing decisions; examples include:
- Won/Lost Analysis – used to assess key reasons why major contracts are won or lost by a company
- Sales Channel and Distribution Surveys – used to evaluate needs of channel partners, as well as performance of key manufacturer suppliers in a particular market
- Customer Satisfaction Measurement (incl. NPS and DMAIC methods) – used for tracking satisfaction over time, and for identifying key drivers of NPS ratings among a customer base
- Customer Experience (CX) and User Experience (UX) Measurement – useful in assessing the customer experience related to key customer support activities, as well as for new software-related tools used by customers